Practical writing on Google Maps visibility, proximity ranking, and geo-grid tracking for service businesses and the agencies that serve them.
Searching for yourself from your own desk is the most common mistake in local SEO — it shows your best-case number and hides everything else. Here's how to measure your real visibility across all 81 points of your service area.
Distance, relevance, and prominence decide your local visibility — and distance is recalculated for every single search. Understand the proximity algorithm and what you can actually do about it.
A full explainer on geo-grid tracking: what the grids measure, how to read the color patterns, who needs it, and how to turn a scan into an action plan.
Deciding between trackers? Start here: